The Geico Ringtone

You know a car insurance company has embraced the power of the internet when they offer free ringtones online for an imaginary gecko.

Geico is quite likely the most well-known car insurance company in America (being owned by Warren Buffett doesn’t hurt either) and the Geico gecko is one of the most successful advertising campaigns in history.

At first, it may seem like a natural thought to embrace the consumers love of the green little character, however large corporations are not often rewarded for being so hip.

It’s becoming an ever popular publicity stunt, when a company embraces the times and does something attention grabbing. However, because of that fact, it stands to reason that it would take more to become noticed by the masses. Luckily, Geico is well known through a healthy blend of good customer service, publicity, and their mascot.

And now they have their own sounds! Through the Myxer website, Geico has a wide variety of custom ringtones which can be downloaded to the phones of cellular customers with AT&T, T-Mobile, Verizon and other popular wireless carriers. They understand that people want options, so rather than come out with just one version, there are tones that will sing to all number of ears. Plus, it’s extra marketing. By having a Geico song on your phone, it opens up a new realm of questions about the insurance company any time someone asks you what the song is from.

By offering a way in which their services reach even to smartphones, Geico is showing that they realize what it takes to stay relevant and in current time. Mobile phones are steadily becoming the primary way in which people not only communicate, but do their research, shop, and explore the internet. By having something as seemingly simple as funny ringtones available for your mobile device, they’re telling you that they want to stay ahead of the curve.

Through the Myxer website, Geico has a wide variety of custom ringtones which can be downloaded to the phones of cellular customers with AT&T, T-Mobile, Verizon and other popular wireless carriers.

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What more is there to know about Geico?

Geico also has a number of Gecko wallpapers available including many from the highly acclaimed “Well, Hello” campaign.

The slogan behind the Geico ringtones campaign is “add a little Gecko to your phone℠” and it seems to be another smash hit for the Geico car insurance company

Embracing social media is one of the key elements for building brand loyalty and lowering customer acquisition costs.

Outside of the unique ringtones campaign, Geico also has a presence across all the major social media channels including Facebook, Twitter, YouTube, and Flickr. This further proves the companies desire to stay up to date and not fall into obscurity.

When it comes to embracing social media, Geico wins our award for “Most Connected Car Insurance Company” and we look forward to seeing more from the gecko in the future.

Now the question is … Where is the Caveman? Is the lack of any Caveman ringtones an intentional omission? Watch the Geico commercials; maybe he got burned again.

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