Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insuran...

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Chris Harrigan has an economic degree from Limestone College and an MBA from Clemson University. He previously managed auto insurance claims for Enterprise Rent-A-Car. Currently, he is using his business and insurance expertise to provide insurance data analysis and visualizations to enhance the user experience.

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Reviewed by Chris Harrigan
Former Auto Insurance Claims Manager Chris Harrigan

UPDATED: Oct 8, 2020

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Key takeaways...

  • Unitrin Direct Auto Insurance is a subsidy of the public corporation Unitrin, Inc traded on the New York Stock Exchange under the symbol UTR and based in Chicago
  •  Unitrin Insurance company holds an A- rating by A.M Best
  • Unitrin Direct Auto Insurance offers a variety of different policies that may be a great fit for your insurance needs

Unitrin Direct Auto Insurance is a subsidy of the public corporation Unitrin, Inc traded on the New York Stock Exchange under the symbol UTR and based in Chicago.

Unitrin has over 6 million policyholders and employs over 100,000 people with assets totaling over nine billion dollars.

Unitrin Direct Auto insurance offers a direct way for consumers to obtain a car insurance policy backed by the Unitrin Insurance company which holds an A- rating by A.M Best.

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Unitrin Direct Car Insurance Review


Although the Unitrin Insurance Company is one of the larger insurance companies in the nation they actually have one of the worst online presences in the industry.

It’s very difficult to learn about Unitrin car insurance online as the company dedicated the homepage of the Unitrin Direct car insurance website to nothing more than a zip code box to get a free quote.

Unitrin does state that customers save an average of $574 switching to Unitrin Direct but nowhere clearly visible are actually details of how.

When you visit the Unitrin main company website a redirect to Unitrin Direct Car Insurance is even broken leading many consumers to direct their search for car insurance elsewhere.

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Where can I get Unitrin Car Insurance?

Unitrin Direct car insurance policies are available in 25 states however the best way to find out if Unitrin car insurance is available in your state is to call the toll free number on the Unitrin website as little information is provided online.

Although Unitrin Direct primarily markets its car insurance policies through direct marketing, online advertising and radio it’s pretty sad to see such a huge company virtually have no consumer education or an online account management area clearly visible to potential customers.

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What Unitrin car insurance policies are available?

Unitrin offers a wide range of auto insurance policies including all the standard types of coverage including:

  • Bodily Injury Coverage
  • Comprehensive and Collision Coverage
  • Rental Car Coverage
  • Medial Payments
  • Personal Injury Protection
  • Uninsured / Underinsured Motorist Coverage
  • and more

Unitrin Direct car insurance also offers many of the most common car insurance discounts including good driver discounts but these discounts are tough to find online so make sure to learn about car insurance discounts before contacting Unitrin Direct so you are able to ask the company directly about whether or not they offer a specific discount.

Unitrin Direct Advantages and Disadvantages


Every car insurance company has unique benefits and before choosing a provider its important to know some of the good, bad and ugly points for each company.

In Unitrin’s case they have many advantages such as a solid reputation in the marketplace, a wide range of product offerings and 24 hour customer service however due to the lack of information online we wonder how they still sign anybody up in this day and age outside of existing customers who are already familiar with the company.

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Unitrin Direct Car Insurance Quotes

Car insurance comparison is your key to finding the best car insurance rates and whether or not you ultimately choose Unitrin Direct as your car insurance company you need to compare policies and rates from a number of providers.

Get started today by using our free quote tool below now! 


  1. https://www3.ambest.com/ratings/entities/CompanyProfile.aspx?ambnum=12560&URatingId=2177414&AltNum=0
  2. https://direct.kemper.com/home.aspx
  3. http://smartshopyourcarinsurance.com/Blog/?p=1554
  4. https://www.goodfinancialcents.com/best-auto-insurance-companies/
  5. https://www.propertycasualty360.com/2015/11/19/20-auto-insurance-companies-ranked-from-worst-to-b